DrupalCon Prague 2013: THE PFIZER STORY: BUILDING A GLOBAL DIGITAL MARKETING PLATFORM WITH DRUPAL
Managing an individual site is a complicated business. Managing hundreds of digital marketing sites across 46 countries is...the extreme.
Faced with an already challenging portfolio of sites and dueling mandates to increase time-to-market while reducing cost, Pfizer found a way to keep things simple and cost effective: Drupal.
Join Mike Lamb and Bryan House to learn how Pfizer stopped managing multiple code bases by building a digital marketing platform for hundreds of sites on Drupal running on Acquia Cloud. The session will consist of a presentation from Mike on how Pfizer uses Drupal at the core of its Digital Marketing platform and an fireside chat-style Q&A with Mike and Bryan about their experience.
SPEAKERS
Mike Lamb, Director of Marketing Technology Strategy, Pfizer
Bryan House, VP of Product Marketing, Acquia
Faced with an already challenging portfolio of sites and dueling mandates to increase time-to-market while reducing cost, Pfizer found a way to keep things simple and cost effective: Drupal.
Join Mike Lamb and Bryan House to learn how Pfizer stopped managing multiple code bases by building a digital marketing platform for hundreds of sites on Drupal running on Acquia Cloud. The session will consist of a presentation from Mike on how Pfizer uses Drupal at the core of its Digital Marketing platform and an fireside chat-style Q&A with Mike and Bryan about their experience.
SPEAKERS
Mike Lamb, Director of Marketing Technology Strategy, Pfizer
Bryan House, VP of Product Marketing, Acquia