Content strategy in a nutshell: We all know we need to do it, but only very few projects have one*. Why? Content is communication and websites communicate. Right? So, you sit down and open the Content strategy template - if you have one, otherwise you might google - and you start to feel uncomfortable. You might feel the need to go to the kitchen and make a coffee, maybe there are some cookies in the cupboard? Why? Because you don’t have the answers the template asks of you. The more content on your website (or any other digital publication) and the larger your company (or government department), the less answers you have.

This talk is about throwing the template away and find the answers you (really) need, the tools that can support you, and the resilience to survive. But we also take it a step further, we will show you examples on how design will support your strategy. And yes, there is some cool Drupal stuff as well.