Tricks for Getting Data On Your Site's Looooong Content
Video Description
TikToks and other super short content is all the rage on social media. But for government agencies, we need in-depth reports, resource guides, and toolkits to convey all out data and details. But analyzing this lengthy content is tough. When it's all on one page -- or in a PDF! -- what can you do? Google Analytics' pageview reports don't tell you much.
This talk covers my tricks for getting data on both what your audience reading - as well as *how* they are reading it. I also cover how to use that data to understand your users' interests and plan future content.
Attendees will be able to...
- Use lesser-know feature in web #analytics to understand how people read these documents.
- Use data to identify new topics and gaps in your content strategy.
- Understand how to set up Google Analytics tracking for #metadata in #Drupal and use that data to shape your content.
🎤 Presenter(s): Emily Patterson
🔗 Session details: LINK TO SESSION ON DGC WEBSITE
This talk covers my tricks for getting data on both what your audience reading - as well as *how* they are reading it. I also cover how to use that data to understand your users' interests and plan future content.
Attendees will be able to...
- Use lesser-know feature in web #analytics to understand how people read these documents.
- Use data to identify new topics and gaps in your content strategy.
- Understand how to set up Google Analytics tracking for #metadata in #Drupal and use that data to shape your content.
🎤 Presenter(s): Emily Patterson
🔗 Session details: LINK TO SESSION ON DGC WEBSITE