Building for the Big Game: DrupalCon Portland 2022
Speakers: Emily Becker and Ricardo Osuna
Could your web platform handle a surge of engagement stemming from one of the world’s most watched TV programs? An ad featuring Mary J Blige from Hologic was going to be featured at the Big Game to promote Well Woman exams, and they needed a microsite that would be able to withstand and capitalize on the heavy influx of traffic from the exposure, while also engaging a brand new audience with no prior awareness of them. Learn how Hologic and FFW created a microsite using Acquia Site Studio for the campaign, and how you can apply our experience when your own organization needs to scale to meet higher engagement demands.
Could your web platform handle a surge of engagement stemming from one of the world’s most watched TV programs? An ad featuring Mary J Blige from Hologic was going to be featured at the Big Game to promote Well Woman exams, and they needed a microsite that would be able to withstand and capitalize on the heavy influx of traffic from the exposure, while also engaging a brand new audience with no prior awareness of them. Learn how Hologic and FFW created a microsite using Acquia Site Studio for the campaign, and how you can apply our experience when your own organization needs to scale to meet higher engagement demands.