Start Small to Win Big: New Offerings For Your Agency: DrupalCon Portland 2022
Speakers: Sarah Fruy and Drew Gorton
For many agencies, a central tenet of project success is essentially, “You Must Follow The Process”. These agencies have an often rigorous process refined by insights formed over many client engagements. The pattern often looks like this: as each engagement finishes, the team gathers to reflect on what went well, what could be improved, and the process is refined.
Over time, the process gets more complex. This happens as the agency becomes more ambitious and takes on larger clients/projects. The process, budgets, and scope of services all grow together.
Eventually, many agencies hit a point where a new client shows up looking for a much smaller starting project. And, sometimes that new client looks like a great potential partner. As you discover the mismatch between their expectations and your singular, refined process, it looks more like ruts in the road that you are unable to break out of.
It doesn’t have to be so hard. Small projects can be an excellent way to get started with a new client, build trust, and demonstrate results. Agencies who have successfully adopted this mindset are often able to turn small starts into much larger engagements with partners. They also allow these agencies to break into new markets because of the low barrier to entry.
This session will cover the difficulties agencies experience when adding new revenue streams, provide real-life examples from agencies, and deliver eight new offerings your agency can try that will start small to win big.
For many agencies, a central tenet of project success is essentially, “You Must Follow The Process”. These agencies have an often rigorous process refined by insights formed over many client engagements. The pattern often looks like this: as each engagement finishes, the team gathers to reflect on what went well, what could be improved, and the process is refined.
Over time, the process gets more complex. This happens as the agency becomes more ambitious and takes on larger clients/projects. The process, budgets, and scope of services all grow together.
Eventually, many agencies hit a point where a new client shows up looking for a much smaller starting project. And, sometimes that new client looks like a great potential partner. As you discover the mismatch between their expectations and your singular, refined process, it looks more like ruts in the road that you are unable to break out of.
It doesn’t have to be so hard. Small projects can be an excellent way to get started with a new client, build trust, and demonstrate results. Agencies who have successfully adopted this mindset are often able to turn small starts into much larger engagements with partners. They also allow these agencies to break into new markets because of the low barrier to entry.
This session will cover the difficulties agencies experience when adding new revenue streams, provide real-life examples from agencies, and deliver eight new offerings your agency can try that will start small to win big.