How to write for the online medium
Phillipa Martin
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Time: Thursday 20th October 14:05-14:40
Room: Elevate
Track: User Experience & Content
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In this presentation, I’ll cover the latest in website writing best practices, drawing on research from Nielsen Norman Group. The presentation will cover:
-The different ways people read online (eye-tracking evidence)
-How to write for scanning readers
-Writing in plain English and readability tools
-The inverted pyramid structure
-How to write accessible content
-How to use the Australian Government Style Manual

This presentation will help writers (professional writers and occasional writers) maximise their copy for the unique online medium.
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https://drupalsouth.org/events/drupalsouth-brisbane-2022/schedule/1669
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Recorded by Tomato Elephant Studio
https://www.tomato-elephant-studio.com/record