How do people decide on Drupal? - that's been the question on our minds in the “Promote Drupal” group supporting the Drupal.org redesign. We sought answers in Drupal personas research. Applying UX and content design concepts – like Jobs To Be Done, journey mapping, content priority guides and usability testing – we unravelled the anatomy of the decision-making process to identify what really speaks to those undecided about Drupal. And we discovered it's not all about Drupal.org.
In this session I’ll share what we learned, how we learned it and explain how anyone in the community (from developers, to editors, to agency partners) can use evidence-based, UX-driven insights to effectively market Drupal in their day-to-day work.
You’ll learn:
- How to use practical empathy to reframe Drupal’s strengths
- Effective ways to dispel Drupal myths and misconceptions
- The power of behavioural psychology to change minds and guide choices