So, you’re thinking about changing a feature on your site, but you aren’t sure whether it’ll make a positive difference. This is where you might want to think about leveraging an A/B test. These are tests where you can run two versions of a page (or element on a page) simultaneously to different users and measure their effectiveness.

In this session we’ll look more at what A/B tests are and how to use LaunchDarkly within Drupal to build out these tests.

We’ll cover:
- Basics of A/B testing
- Feature Flags
- LaunchDarkly’s Experimentation Feature
- Using LaunchDarkly with Drupal

This session will be from the point of view of a developer, but should be beneficial to many different roles on a project, such as designers, ux, content strategists, analysts, site builders, etc.

Michael Kinnunen
Back End Engineer at CivicActions

https://drupal-govcon-2024.sessionize.com/session/693122