Information Architecture may mean different things to different people. Let's get on the same page to better work together. One of the most common user complaints we hear: "I cannot find what I’m looking for."

We will review how to create a more effective design and improved user experience. First we seek to understand the user, content, and context, then we begin to define our IA. How? We ask thoughtful questions and assessing value to those questions. Once we develop a functional understanding, we conduct research, facilitate exercises, and create guiding artifacts. This is not a one-size-fits-all approach. Instead, we will work adaptively to be more strategic.

This presentation helps move beyond theory and identifies the work you and your team can do to be more successful!

Learning Objectives
Define Information Architecture (IA)
Understand the impact that IA has on UX and design
Learn how to create an effective IA or improve existing IA
Target Audience
The audience for this presentation is broad and can include: project stakeholders, project managers, designers, and developers.

Prerequisites
It will help to have a basic understanding of content structures, design, or user experience.