While many nonprofits would like to add personalization to the website, most remain stuck at the starting line. We’ll walk through how we are piloting personalization for Boston Children's Hospital with no additional software costs using Lytics.

Prerequisite
This session is for anyone managing content on a Drupal website who would like to learn how to add personalization to the site.

Outline
While many nonprofits would like to add personalization to the website, most remain stuck at the starting line. Blue State and Axelerant helped Boston Children's Hospital take the first steps towards a scalable and low cost personalization capability, which we’ll walk through in this session.

We’ll cover:
1. Why personalize the website? The key benefits and expected ROI
2. The role of a CDP in creating a scalable foundation
3. Identifying pilot use cases that will be low effort and high return
4. Project plan - the steps to planning and implementation

We built the solution for Boston Children's Hospital using Lytics CDP, so we’ll also highlight the features of Lytics we leveraged in our strategy and implementation, and the specific modules used.
Lastly, we’ll touch on how the CDP helps connect the website to other parts of the marketing stack – particularly the CRM – to enable more holistic communications, cross-channel personalization and analytics. Attendees will learn why adding a CDP can actually make things simpler, not harder and more complex.

Learning Objectives
1. See a real example of a simple, low cost way to get started with personalization that will also allow your organization to scale into larger use cases.
2. Understand the role of a CDP in connecting the website to your other marketing technology tools.
3. Learn what challenges we needed to solve to add the personalization capability to Drupal for Boston Children's Hospital.

Experience level
Beginner