4 Big Ideas in UX and Content Strategy
Video Description
What drives investment in your website? For some organizations, a small group of stakeholders sets the priorities. Others conduct user research, or a new marketing director may shake things up with fresh ideas. Sometimes, we’re simply influenced by design trends and what everyone else is doing.
In this session, we’ll explore four trendy strategies in UX and content strategy, that you can consider. We’ll discuss what each means for your website and help you decide whether it’s worth jumping on the bandwagon
.
The Big Ideas
Revenge of the HomepageOrganic search is no longer a guaranteed source of leads. It’s time to prioritize making your website a destination that draws visitors in and keeps them engaged.
Acting Like a Media OrganizationAdopt digital storytelling techniques used by large media brands to build credibility and connect with your audience in meaningful ways.
Design SystemsEveryone loves modularity, but you can take it further by creating a design system that ensures consistent brand application across all websites and channels.
Flatten EverythingMassive mega menus frustrate users. Simplify your navigation by minimizing menu options to make it easier for visitors to find what they need.
Suzanne Dergacheva
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations propel their digital strategy forward. She works with universities and colleges to translate their goals and user needs into a tangible digital strategy, from designing a user-centric experience to a solid communications platform. She is the marketing lead for Drupal CMS.
https://www.drupalcampnj.org/session/4-big-ideas-ux-and-content-strategy
In this session, we’ll explore four trendy strategies in UX and content strategy, that you can consider. We’ll discuss what each means for your website and help you decide whether it’s worth jumping on the bandwagon
.
The Big Ideas
Revenge of the HomepageOrganic search is no longer a guaranteed source of leads. It’s time to prioritize making your website a destination that draws visitors in and keeps them engaged.
Acting Like a Media OrganizationAdopt digital storytelling techniques used by large media brands to build credibility and connect with your audience in meaningful ways.
Design SystemsEveryone loves modularity, but you can take it further by creating a design system that ensures consistent brand application across all websites and channels.
Flatten EverythingMassive mega menus frustrate users. Simplify your navigation by minimizing menu options to make it easier for visitors to find what they need.
Suzanne Dergacheva
Suzanne is the co-founder of Evolving Web, a digital agency that helps organizations propel their digital strategy forward. She works with universities and colleges to translate their goals and user needs into a tangible digital strategy, from designing a user-centric experience to a solid communications platform. She is the marketing lead for Drupal CMS.
https://www.drupalcampnj.org/session/4-big-ideas-ux-and-content-strategy