Answer Engine Optimization Why traditional SEO is dead
Video Description
Speaker: Gaurav Mishra
The search landscape is undergoing a seismic shift. With the rise of AI-powered answer engines like Gemini, OpenAI, and Perplexity, users are no longer sifting through pages of blue links-they expect instant, authoritative answers. This evolution demands a new approach: Answer Engine Optimization (AEO).
In this session, I will introduce attendees to the cutting edge of digital visibility, where being “searchable” is no longer enough. I’ll demystify the mechanics behind answer engines, exploring how they interpret, extract, and deliver content directly to users across devices and platforms-including voice assistants, smart devices, and conversational AI interfaces.
We’ll dive into practical, actionable strategies for future-proofing your content: from advanced schema markup and structured data, to anticipating natural language queries and optimizing for zero-click results. I’ll share real-world examples and case studies that demonstrate how brands and publishers are already leveraging AEO to dominate answer boxes and featured snippets.
Whether you’re a marketer, content strategist, or SEO professional, this talk will equip you with the tools and insights needed to thrive in the era of AI-driven search. Join me to learn how to make your content not just another result, but the definitive answer users-and search engines-are looking for.
Some of the questions we'll try answer in the talk:
What are the latest trends in answer engine optimization
How can I leverage user feedback to improve my answer engine results
What are the best practices for optimizing content for answer engines
How do answer engines use artificial intelligence to rank results
What are the most effective keywords to use in answer engine optimization
The search landscape is undergoing a seismic shift. With the rise of AI-powered answer engines like Gemini, OpenAI, and Perplexity, users are no longer sifting through pages of blue links-they expect instant, authoritative answers. This evolution demands a new approach: Answer Engine Optimization (AEO).
In this session, I will introduce attendees to the cutting edge of digital visibility, where being “searchable” is no longer enough. I’ll demystify the mechanics behind answer engines, exploring how they interpret, extract, and deliver content directly to users across devices and platforms-including voice assistants, smart devices, and conversational AI interfaces.
We’ll dive into practical, actionable strategies for future-proofing your content: from advanced schema markup and structured data, to anticipating natural language queries and optimizing for zero-click results. I’ll share real-world examples and case studies that demonstrate how brands and publishers are already leveraging AEO to dominate answer boxes and featured snippets.
Whether you’re a marketer, content strategist, or SEO professional, this talk will equip you with the tools and insights needed to thrive in the era of AI-driven search. Join me to learn how to make your content not just another result, but the definitive answer users-and search engines-are looking for.
Some of the questions we'll try answer in the talk:
What are the latest trends in answer engine optimization
How can I leverage user feedback to improve my answer engine results
What are the best practices for optimizing content for answer engines
How do answer engines use artificial intelligence to rank results
What are the most effective keywords to use in answer engine optimization