Sometimes you just never know when your site is going to go crazy from visitors - black friday, twitter, a Reddit storm? Whatever the reason you need to ensure that at what could be your busyest time your site stays up and scales to meet demand.

But do you build your site to be always massive, for a storm that may never come? That would be costly and likely outside of budget. So, keeping your platform scalable to meet demands, wherever on the globe they come from, needs to be thought in advance.

In this session we’ll cover the requirements of peak demand, and how you platform architecture can scale technically whilst keeping within budgets.